PART ONE: McDonald’s is a force to contend with both domestically and globally. The company has been a success story world-wide because of its focus on marketing details and because it plans globally yet acts locally. Choose a doughnut/cinnamon bun/bread company with presence in two global markets. Access the two countries’ specific Web sites for the product you wish to discuss. List the differences in product offerings in these 2 host countries and then compare same to home based product. Go to your company’s Web site in the 2 countries and discuss the promotion/advertising that is done there. Is it different or the same as the home base advertising? Explain. PART TWO: Collaboration in a business environment is a best practice that leverages the collective knowledge of the team that is assembled. Peer evaluation and support, provided in the spirit of continuous improvement and organizational success, result in higher quality deliverables than what are generally possible by the efforts of an individual. Describe the process that you plan to use to conduct research, identify findings, and develop the Comprehensive Project that is due in Unit 5. Present a preliminary outline that indicates how you intend to organize the project deliverable. Please review the process and outlines of other students, providing an objective assessment and constructive feedback that will help strengthen the effectiveness of their efforts and the quality of their finished products. What are the essential elements of a Mission Statement? What is the purpose of a Key Operating Principle? What sort of additional material would best ensure succebcqss of the project? Why?
I will choose Dunkin’ Donuts as the doughnut/cinnamon bun/bread company with presence in two global markets. The two countries I will focus on are the United States and Japan.
Upon accessing the websites for Dunkin’ Donuts in the United States and Japan, I noticed several differences in product offerings between the two countries. In the United States, Dunkin’ Donuts offers a wider variety of baked goods, including bagels, muffins, and croissants, in addition to their signature doughnuts and coffee. In Japan, the menu is more limited, with a focus on doughnuts and coffee. There are also some unique offerings in Japan, such as doughnuts filled with sweet potato or red bean paste.
In terms of promotion and advertising, there are some similarities and some differences between the two countries. Both the United States and Japan feature promotions for limited time offers and special deals on their websites. However, the specific promotions and the way they are presented differ between the two countries. In the United States, the focus is on promoting new menu items and showcasing the convenience of ordering through the Dunkin’ Donuts app. In Japan, the promotions are more centered around seasonal themes, such as Christmas or Valentine’s Day.
To conduct research, identify findings, and develop the Comprehensive Project for Unit 5, I plan to use the following process:
II. Literature Review
Essential elements of a Mission Statement:
Purpose of a Key Operating Principle:
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