UNIT 3 DB

PART ONE: McDonald’s is a force to contend with both domestically and globally. The company has been a success story world-wide because of its focus on marketing details and because it plans globally yet acts locally. Choose a doughnut/cinnamon bun/bread company with presence in two global markets. Access the two countries’ specific Web sites for the product you wish to discuss. List the differences in product offerings in these 2 host countries and then compare same to home based product. Go to your company’s Web site in the 2 countries and discuss the promotion/advertising that is done there. Is it different or the same as the home base advertising? Explain. PART TWO: Collaboration in a business environment is a best practice that leverages the collective knowledge of the team that is assembled. Peer evaluation and support, provided in the spirit of continuous improvement and organizational success, result in higher quality deliverables than what are generally possible by the efforts of an individual. Describe the process that you plan to use to conduct research, identify findings, and develop the Comprehensive Project that is due in Unit 5. Present a preliminary outline that indicates how you intend to organize the project deliverable. Please review the process and outlines of other students, providing an objective assessment and constructive feedback that will help strengthen the effectiveness of their efforts and the quality of their finished products. What are the essential elements of a Mission Statement? What is the purpose of a Key Operating Principle? What sort of additional material would best ensure succebcqss of the project? Why?

Expert Answer:

PART ONE:

I will choose Dunkin’ Donuts as the doughnut/cinnamon bun/bread company with presence in two global markets. The two countries I will focus on are the United States and Japan.

Upon accessing the websites for Dunkin’ Donuts in the United States and Japan, I noticed several differences in product offerings between the two countries. In the United States, Dunkin’ Donuts offers a wider variety of baked goods, including bagels, muffins, and croissants, in addition to their signature doughnuts and coffee. In Japan, the menu is more limited, with a focus on doughnuts and coffee. There are also some unique offerings in Japan, such as doughnuts filled with sweet potato or red bean paste.

In terms of promotion and advertising, there are some similarities and some differences between the two countries. Both the United States and Japan feature promotions for limited time offers and special deals on their websites. However, the specific promotions and the way they are presented differ between the two countries. In the United States, the focus is on promoting new menu items and showcasing the convenience of ordering through the Dunkin’ Donuts app. In Japan, the promotions are more centered around seasonal themes, such as Christmas or Valentine’s Day.

PART TWO:

To conduct research, identify findings, and develop the Comprehensive Project for Unit 5, I plan to use the following process:

1. Identify the topic for the project: This will involve brainstorming ideas and narrowing down to a specific topic that is relevant and feasible to research.
2. Conduct background research: I will gather information from a variety of sources, such as online articles, books, and academic journals, to gain a comprehensive understanding of the topic.
3. Develop a research question: Based on the information gathered from the background research, I will formulate a specific research question to guide the project.
4. Conduct primary research: I will use various methods, such as surveys and interviews, to gather data related to the research question.
5. Analyze data: I will use tools such as statistical analysis to interpret the data and draw conclusions.
6. Write the report: I will organize the findings and conclusions into a structured report, including an introduction, literature review, methodology, results, and discussion.

Preliminary Outline:

I. Introduction

• Background information on the topic
• Purpose of the research
• Research question

II. Literature Review

• Overview of existing research on the topic
• Gaps in the current knowledge

III. Methodology

• Description of research design
• Data collection methods
• Sample size and demographics

IV. Results

• Presentation of data
• Analysis of data

V. Discussion

• Interpretation of results
• Implications of the findings
• Limitations of the study

VI. Conclusion

• Summary of the main points
• Recommendations for future research

Essential elements of a Mission Statement:

• A clear statement of the organization’s purpose and values
• A description of the organization’s products or services
• A statement of the organization’s target audience or customers

Purpose of a Key Operating Principle:

• A Key Operating Principle is a guiding principle that defines the way an organization operates and makes decisions. It helps to align the organization’s actions with its values and goals.