So basically you choose an innovation which is not yet to market with a brand (could be a luxury brand or fast fashion brand) or a fashion retailer: think about an innovation that you can show evidence for a need in the market you choose. An innovation not made up but existing. It should not be in the market already on a big scale..could be at a native stage.
This innovation you are suggesting for your brand’s product should have a purpose and answer a need – showing why you think this is a good idea(clear evidence from analysis). For your proposal, you need to indicate the material and brand & how you will do your research, and why & how this product could be useful.
The topic of the research is in the following file “supply chain 2020” that I sent to you. Look at assignment 2 on page 8, all the requirements are there. And there’s also have an example for the format in the file “report_template” you have to look at, thank you so much!! Btw is a fashion course assessment, it might not your area, but just do some effort on research and try your best to finish and relate to the fashion industry!
The deadline will be the UK time at 9 pm, December 15.
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