Background and Context: Discuss type of industry, products/services, existing channels, competition in the context of sales and customer service, and how organizational vision and strategies have influenced their sales and customer service management.
2. Analysis of Personal Selling & Sales Management Approach
3. Analysis of Customer Service & Customer Turn offs
3.1 Analysis of Organizational Systems, Policies &Culture
3.2 Analysis of Individual Actions
4. Analysis of the Use of Data and Technology for Sales & Customer Service
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