Find an issue of organizational bad behavior, lack of trust and/or deteriorating reputation in current events or in a case study. In your Introduction, identify the organization(s)-stakeholders/publics issues. In the Main Body, describe the issue and then speculate where ethical public relations could lead to better ethical organizational behavior and thus how this ethical behavior could change the fortunes of (the level of trust we have in) an individual or an organization in the midst of the issue. In the Conclusion, summarize what the role of public relations might or should have been in creating a change to more ethical behavior with regard to the issue chosen.
Current Events, spotlighted in the media, whether in politics, business, sports, entertainment, etc. These would be well documented in the mainstream media. Please restrict your search to main, mass dissemination media outlets, such as, in Canada, the CBC, CTV, The Globe and Mail, The Ottawa Citizen…
Case studies to use.
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