My concern is about “Marketing Objectives” and “Marketing Strategies” where you mix objectives with strategies and executions.
Objectives: You need to establish qualitative and quantitative objectives. In other words, what do you want to accomplish by launching Powder Degree?
Strategies: I recommend to follow the Marketing Mix, explaining how you would approach each one of the P’s
Don’t forget to include what Key Performance Indicators would you consider to measure the new brand’s performance once the new product is launched.
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