Students will produce an individual report of 2,000 words (+/- 10%).
According to Euromonitors’ Sustainability Index ‘investors, stakeholders and consumers are beginning to demand accountability for environmental impacts. Corporations are increasingly seeing the value of putting sustainability at the core of their business strategies.’ (Passport Euromonitor, 06 June 2020.) The Economist reported that ‘Covid-19 has led to a pandemic of plastic pollution’ (20 June 2020.)
In the position of Marketing Director, produce a report (2,000 words +/- 10%) to:
• Explain current ‘Physical, Natural Environmental’ issues affecting either the food, OR fashion industries.
• Use appropriate marketing theory to analyse this macro-factor’s influence on the organisations’ marketing planning process.
• Explain and evaluate the challenges and implications of physical, natural environmental sustainability on marketing decision-making in EITHER the food OR, fashion industries.
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