In a paper of 1,000-1,500 words, identify a successful direct marketing (using direct mail, catalogs, and/or telephone marketing) or digital marketing (using email, Internet advertising, and/or social media) campaign recognized within the past 18 months. Provide an overview of the media strategy and messaging strategy as well as the metrics used to define success. Also, explain who the target audience for this marketer is in terms of media usage and demographics.
The paper must be supported by appropriately cited research.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is required, and is not part of the overall word count.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.