Writer's choice

Discipline: Business Studies

Type of Paper: Coursework

Academic Level: High school

Paper Format: APA

Pages: 1 Words: 275


Explain how a marketer for a chain of health clubs could use VALSTM segmentation profiles to develop an advertising campaign. Explain which segments should be targeted and how the health club should be positioned for each of the segments that are targeted. In replies to peers, discuss whether you agree or disagree with their assessment and why.