Writer's choice
Discipline: Business Studies
Type of Paper: Coursework
Academic Level: High school
Paper Format: APA
Pages: 1
Words: 275
Question
Explain how a marketer for a chain of health clubs could use VALSTM segmentation profiles to develop an advertising campaign. Explain which segments should be targeted and how the health club should be positioned for each of the segments that are targeted. In replies to peers, discuss whether you agree or disagree with their assessment and why.