Writer's choice

Discipline: Business Studies

Type of Paper: Coursework

Academic Level: High school

Paper Format: APA

Pages: 1 Words: 275


In your own words, define the term reference groups. Think about your purchase decisions and list at least two groups that influence what you buy. For each group, identify whether the influence is comparative, normative, or both, and explain why. In replies to peers, discuss the similarities and differences you see between your reference groups and those of your peers. Explain what you think accounts for these differences.