The purpose of this assignment is to identify and analyze a content strategy.
Reference Chapter 2 of the “Welcome to the Beginner’s Guide to Content Marketing” topic resource, including the “Content Strategy Template” that appears within the chapter, to complete this assignment.
Create a content strategy for the Lopes Active Apparel Co. referenced in previous topic assignments. In 500-750 words explain how and why the content will be created, managed, and archived or updated. Include descriptions of the types of content included in the strategy (i.e., landing pages, blog posts, videos, images).
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.