The purpose of this assignment is to demonstrate how defining market segmentation using personas strengthens targeting within the digital marketing campaign.
Using what you learned from the topic resources, utilize the “MakeMyPersona,” and “Persona Data Set” topic resources to create 3 unique personas for Lopes Active Apparel Co., a company that offers fitness training apparel for men and women who engage in high intensity activities. In a 250-word summary, address the following.
Provide justification for the personas you created.
Explain how the personas define the market segment and can be used to effectively target the digital marketing campaign.
APA style is not required, but solid academic writing is expected.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.