Writer's choice

Discipline: Business Studies

Type of Paper: Coursework

Academic Level: High school

Paper Format: APA

Pages: 1 Words: 275


In your own words, define consumer behavior. Explain the role consumer behavior plays in marketing and discuss key components of consumer research that are used by marketers to ensure their messaging engages the target market. Provide specific examples to illustrate your ideas. In replies to peers, discuss whether you agree or disagree with their ideas and examples, and justify your response.