The purpose of this assignment is to analyze how consumer buying behavior is affected by various influencers.
Continuing in the role of a marketing professional who has been tasked with using the study of consumer behavior to develop and effective marketing and communication strategy for a client, refer back to the brand research you have completed in previous assignments. Using what you have learned from your research and the topic materials, complete the "Group Influencers" chart.
APA style is not required, but solid academic writing is expected.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are not required to submit this assignment to LopesWrite.