Writer's choice

Question

Marketing is extremely important when selling a product. Marketing costs are considered period costs. Some of the marketing cost will be fixed and some of the cost will be variable. Choose a product or service that you would like to market. Then, answer the following in your intial discussion post:

What techniques and concepts would you use to optimize the marketing cost? Discuss no more than two techniques and/or concepts.
How can cost volume profit analysis be used in this scenario?