Discipline: Business Studies

Type of Paper: Discussion Essay

Academic Level: High school

Paper Format: APA

Pages: 2 Words: 550


For this discussion, you have just been promoted to marketing manager of an international corporation. Your first assignment is to come up with a new Logo for the company and trademark it. You remember from your business law classes that intellectual property, specifically trademarks and service marks, are very important intellectual property that must be protected to ensure that your firm does not infringe on anyone else's marks. The courts have determined there is a broad range of trademarks and service marks. As the marketing manager, you need to be aware that parts of brand names or other forms of product identification may qualify for trademark protection.

Now, if you are creative, you can come up with a new logo for a fictional company or you can use an existing logo for your fictional company. (Note: Post a picture of the logo you are describing.) You know that only trademarks deemed sufficiently distinctive from competing trademarks are protected.

Using the logo you have selected, determine if your logo has:

Strong Marks
Fanciful and Arbitrary marks
Suggestive Marks
Secondary Meaning
Generic Terms

Describe details in your logo that determine if your logo can be trademarked. Can this trademark be accepted internationally? Why or Why not?