submission must be in proper APA format and saved as an MS Word document.

Question

SMGT4460: Individual Market Analysis and Recommendation Assignment (30%)
Due:
In this individual assignment, you will choose a product/company/industry/ and make an export
market recommendation.
1. Chose a product/company/industry (preferably not a professional services firm)
2. Chose two potential markets for your chosen product/company/industry
3. Email your instructor with a brief proposal listing your product/company/industry and
the two potential markets you will research (for approval).
4. You will be exporting from Edmonton.
5. Research and analyze each market:
a. Overview of the market
b. Specific market trends (CREST) (at least three)
c. In-market industry analysis (Porter’s 5)
d. Opportunities
e. Ease of doing business
f. Trade agreements
g. Cultural considerations
h. Risks and threats to consider or mitigate
6. Provide recommendations and supporting rationale for next actions based on your
research (not going to either market—and suggesting research on a completely different
market is a valid option).
Required Sections:
• Title page
• Table of contents
• Executive summary
• Introduction
• Description of the product/company/industry (including HS code)
• Analysis of market A
o Overview of the market
o Specific market trends (CREST)
o In-market industry analysis (Porter’s 5)
o Opportunities
o Ease of doing business
o Trade agreements
o Cultural considerations
o Risks and threats to consider or mitigate
• Analysis of market B
o Overview of the market
o Specific market trends (CREST)
o In-market industry analysis (Porter’s 5)
o Opportunities
o Ease of doing business
o Trade agreements
o Cultural considerations
o Risks and threats to consider or mitigate
• Recommendations
• Conclusion
• References
• Appendices (if required)
Please submit your completed assignment to the Moodle dropbox before the deadline. Your
submission must be in proper APA format and saved as an MS Word document.