Optimizing Media Strategy in Marketing

Question

FUNCTIONAL AREA PAPER ASSIGNMENT INSTRUCTIONS
Discussion and elaborate on the current trends in this area.
Your paper should include an introduction of the topic that includes a historical definition based on literature, a discussion of the current research in the field (2017-2021), and a section that addresses future questions that will need to be addressed and/or explored in research.
This paper should use 12 substantial journal article resources all should be from 2017 to 2021 and will be 2200-2500 words in length (not including the title page, abstract, or reference pages) observing all APA style conventions.

The organization of your paper should be as follows:

Title Page

Introduction: Gives an overview of your topic and discusses the organization of your paper. You would also include your historical definition here based on the literature.

Current Research: In this section, you will include identified themes you have found in the research articles that you reviewed. You will support each of these themes with your research articles (Majority of the paper)

Future Questions: In this section, you will discuss the future research areas that were present in the articles you synthesized. You should list and discuss the question and use multiple articles to provide support. These should come directly from the research (2nd most important part)