Digital Marketing Web Analytics

Question

Digital Marketing Web Analytics
The purpose of this assignment is to identify online objectives, goals, key performance indicators, and targets and utilize metrics to suggest improvements to a business's online performance.

You have been hired to oversee the Lopes Active Apparel Co. website. Your job includes identifying objectives for the store and ensuring they are met. Part of your responsibilities also include improving the overall performance of the website.

In a 500-word proposal, identify two business objectives for Lopes Active Apparel Co. and at least two key performance indicators (KPIs) that would be used to measure performance. Use the data found in the “Google Analytics Demo Account” and the “Google Analytics Guide” course resources to identify the following data to support your KPIs.

Traffic to the website (compare the current 30 days to the previous 30-day period)
Number of new users
Bounce rate
Average session duration
Mobile performance
Based on the analytics data and KPIs, explain whether the objectives are being met. Provide recommendations to improve performance.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.