Consumer Decision Maker Yeezy Knit Runner
Utilize the same product/service your team chose for Wk 3.
Develop a 700- to 1,050-word response that analyzes the following:
Discuss the potential importance of each type of situational influence in developing a marketing strategy for your product/service.
Review whether your market segment is aware of the problem your product/service serves to eliminate. How is your marketing strategy impacted by this awareness?
Discuss factors that may contribute to the external information search and factors that act to reduce external search for information before purchase or adoption of your product/service.
List the evaluative criteria and the importance of each that your market segment would use in purchasing your product..