You will write an individual term paper on a topic of your choice. The topic could be conceptual and research-oriented. Or, it could be a practical exercise with key managerial challenges that entry-level professionals working in international business are likely to encounter. It could be about a company, an industry, or companies in general. Whether the paper is conceptual or practical you are expected to analyze the problem thoroughly, develop insights, and offer specific recommendations.
The paper must be typed, using a 12-pitch font, double-spacing, and 1-inch margins. The text portion of the paper should not exceed ten pages. There are no limits on tables and figures that can be attached.
I gave him a draft and these were his critics.
No discussion of Nike’s competitive advantage e.g. relative to Adidas, Reebok. You praise Nike for a lot of things (yes, their accomplishments are impressive) but I believe you could have been critical to see the weaknesses as well as strengths.
If people care about health during the pandemic and need more recreation during the lockdown, how would you explain the drop in the sales volume, say in the US?
You discuss the techniques as if they were global, Are they?
Topic selection – Needed more emphasis on the details.
Logic – More supportive arguments could have been offered.
Completeness – More comments on competitive (dis)advantages and comparisons with other global players would be helpful
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