Gousto’s stated mission is to “to become the most-loved way to eat dinner. Delivering precise ingredients and delicious recipes, directly to homes, we harness technology to offer families a new, better way to shop and cook.” Drawing on evidence from the case study evaluate their mission statement against the ‘six successful tests of a mission statement’ (Wilson and Gilligan, 2005). (30 marks)
In its fundraising round in the summer of 2019, Gousto raised around £30m additional investment through private equity firm Perwyn; taking its total external investment to about £100m. What might have been the advantages to Gousto in raising investment in this way in comparison to other alternatives? If further investment is needed in the future, what reasons might cause Gousto to move to an initial public offering? (25 marks)
question1: This question asks to evaluate Gousto’s mission statement.Mission, vision and values are covered in The marketing concept’ by Harris (2017) and other source is Wilson and Gilligan’s “six tests of a successful mission statement”.. This will provide the framework for the evaluation, but it is important to support the answer with appropriate evidence from the case.
question2: approaches to financial funding, ‘Raising finance – small and medium-sized organisations’ (Oliver, 2017).This question is asking you to consider the benefits of raising additional money through private equity. Are also asked to give reasons why Gousto might consider an ‘initial public offering’ to raise further funds in the future, should support your answer with evidence from the case study
550 words for both questions.
Why Work with Us
Top Quality and Well-Researched Papers
We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.
Professional and Experienced Academic Writers
We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.
Free Unlimited Revisions
If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.
Prompt Delivery and 100% Money-Back-Guarantee
All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.
Original & Confidential
We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.
24/7 Customer Support
Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.
No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.
Admission Essays & Business Writing Help
An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.
Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.
If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.