Literary Theories – Deconstruction

This assignment is not very complicated and I just hope you will enjoy to deconstruct something!

Pick an advertisement, a short story, a poem, an episode in a series and deconstruct it. As for instructions, it may be helpful to go back to the slides and see what we did with the Taco Bell ad or “How I met Your Mother”. You can see the deconstruction of the Taco Bell ad here
(sorry, I can’t find the source, in spite of heavy Googling, but this is not my work).

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„Your purpose in the body of your deconstructive analysis will be to demonstrate the limited perspective of the conventional reading. You may want to show how the ideology that the text tries to support is not supportable … “ (Gardner, 172).

Please provide a link to the source if you can, so I can see it for orientation.

This is how it can work (from one of my slides)

Step 1 — Select a work to be deconstructed. For example, let’s deconstruct the phrase, “John F. Kennedy was not a homosexual.”
Step 2 — Decide what the text says.
Step 3 — Identify within the reading a distinction of some sort. (Find binary opposites, like sexual/homosexual, etc.)
Step 4 — Convert your chosen distinction into a “hierarchical opposition” by asserting that the text claims or presumes a particular primacy, superiority, privilege or importance to one side or the other of the distinction.

That can be simple. Remember that this is just 2.5% of your final grade, so you don’t have to be wordy or provide references (unless you want to).

You can fill in the text box, but if you wish, you can upload a media recording (maybe from Canvas Studio or elsewhere) where you present your deconstruction. It may be fun, to try that.


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