Impact of the Internet on the buying process

This paper is for a consumer behavior class. I am a fashion merchanzing and retail major so take that into account please.

Teacher Instructions-
Here is a rough outline to help guide your essay:

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Hook – the first sentence or two in your introduction that grabs readers’ attention. Can be a quote, relevant statistical data, an interesting fact about your topic, a question, or a strong statement. The hook is like a good ad campaign – it sells the rest of the essay to your readers and motivates them to continue reading. Hook also demonstrates your skills of presenting your topic of choice

Presentation of the topic – reveal what you will write about. Make sure to be clear and concise

Topic background – reveal the general perspective in which you will research a specific concept or phenomenon

Thesis statement – a sentence that contains the main idea of your essay

Transitional hook – typically the last sentence in an introduction that smoothly connects the introduction with the body paragraph. Refer to what you will write about in the body paragraph to bridge the introduction with the rest of the paper

Notes on body paragraph structure

Topic sentence – reveal in a nutshell what the paragraph is about

Details about the sub-topic, such as statistical data, findings from relevant and credible sources, interim conclusions, etc.

Concluding sentence – summarize the paragraph

Transition sentence – ensure the logical transition between body paragraphs. Concluding and transition sentences can be merged into one sentence.

Notes on writing your conclusion – summary of your essay. Don’t simply rewrite your main findings, but reveal them in a logical sequence, demonstrating connections among facts, cause and effect relationships, and concepts. Restate your thesis statement with regard to the findings you write about in your body paragraphs.


Research your topic in various sources

Outline your essay before writing

Reconsider thesis statement after writing every body paragraph

Don’t simply paraphrase the thesis statement in conclusion, but restate it with regard to the information you’ve researched in the body paragraph

Make introduction and conclusion clear and concise, the optimal length for each is around 10% of the essay

Use citations not only to avoid plagiarism but to demonstrate your dedication and hard work researching your topic

Write your introduction after completing the body paragraph and conclusion – this is a secure way to write an introduction that represents your paper in the best way possible because you know what the paper is about

Proofread your essay to make sure you avoid grammar mistakes


Rely solely on your opinion, opinions of your interviewees, or results of a survey if you conduct one – it is unprofessional and you will most likely miss a lot of aspects of the topic

Write lengthy intros and conclusions – your intro is supposed to intrigue and interest, while the conclusion reminds of major points rather than include actual research

Avoid topic sentences – these are important elements of essay structure

Ignore coordinating thesis statement after writing the paper – it can turn out to be out of touch with your body paragraph content

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