Guidelines to Improve Social Media Communication

Guidelines to Improve Social Media Communication

Communication plays a significant role in ensuring effectiveness, particularly when it comes to making decisions. Social media platforms have been a substantial and reliable way in which the organization communicates with its customers. Based on the feedback and ideas presented by these customers, the organization is, therefore, able to influence change and ensure satisfaction through making right and reliable decisions that will add value to the performance and contribute to the success of such an organization. The goal of this report is to focus on effective social media communication through setting guidelines and targets that will help to ensure effectiveness and satisfaction between the organization and its target market or customers and present my idea on how we as an organization can improve its communication.

I believe that there are several strategies and guidelines that our organizations can take to improve their social media communication.  One primary guidance will be to ensure clarity of purpose.  The main goal of communication is to ensure that people understand the main reason(s) in consideration of what is being communicated. Therefore, it is vital to ensure that the message being conveyed is clear and easy to understand in the account of the mind of the sender and the receiver. Completeness is also a significant focus that ensures that both facts and observations have supported a particular message. The message should also be well organized and plan with no assumptions made (Shockley-Zalabak, 2014).  It is also essential to ensure the communicated message has been modified according to the targeted audience. Typically, a message will depend on different factors that include its audience and their needs. Therefore, it is vital to ensure that the use of jargon has been minimized as possible to avoid any case of misunderstanding or even misinterpretations. The main reason, in this case, is because there are a lot of people and organizations that use social media. Therefore, the effectiveness and correctness of a specific message will help to ensure that the right and targeted group of people receive the information the organization is planning or has already sent it in general. Feedback is also an important guideline. Typically, customers expect feedbacks from any communication they make to either understand or influence general operation and management of the organization. In this regard, it is crucial to ensure that all employees, as they communicate through social media, understand problems or the needs of these customers and provide the most reliable and helpful answer they can give in general (Macnamara & Zerfass, 2012). The last guideline will be the use of grapevine, which are mainly informal means of communication even when delivering regular massages, which can help in the identifications of issues that may be facing either employee within the organizations or even customers.

The key to becoming more competitive is to win the trust of as many customers as possible. Typically, other organizations have created communication-related policies that ensure effectiveness when employees and use professional guidelines to communicate with customers on behalf of the organization. The primary goal of the creation of these policies is to provide efficacy when it comes to the performance and impacts of employees when communicating with customers through social media to ensure satisfaction. Our organization, on the other hand, has created requirements, rules, and regulations that limit and control these communications in ways that will ensure the achievement of any customer who is in need and ensure the organizations understand how best they can win more customers and remain at a competitive advantage.






Macnamara, J., & Zerfass, A. (2012). Social media communication in organizations: The challenges of balancing openness, strategy, and management. International journal of strategic communication6(4), 287-308.

Shockley-Zalabak, P. (2014). Fundamentals of organizational communication. Upper Saddle River, NJ: Pearson.

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