For this final assignment, counting towards the 40% of your grade, you will work individually to develop an analysis of a case of a cultural mismatch failure, similar to the cases which we have investigated in class. You may choose the case of a brand, a merger, a corporate expansion abroad or a case related to management practices. Your final essay should include:
An analysis of the organisation(s) you have chosen and the case that highlights the cultural gaps
A presentation of how the cultural gap was managed by the company/ies
A discussion of the cultural problem using theories, references and related cases
A presentation of your reflections and suggestions as to how the case could have been better managed in terms fo cultural management.
Critical evaluation of your suggestions and reflections are highly valued in the report that you produce
Structure of the deliverable: An essay-style document of 2,000 words (not including references and content page). Your essay should be structured in sections
Also if you can it must be from the last 5 years,
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