Fashion and new forms of masculinity

Popular Culture Paper

For this paper, you have to choose any ONE genre of popular culture (food, clothing, fashion, TV shows, Film, music, social media etc.)

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NEXT, You could consider writing about the popular culture genre in ONE of the following ways

1) Compare and contrast the popular culture genre across countries/culture such as local (Emirati) vs. regional (Arab) context or in global context (such as Asian (Japanese/Korean) Indian or American.

2) Evolution of a particular type of popular culture in UAE or Arab or in last two decades (examples, music, reality TV, food, fashion etc.)

3) How global cultural traits – a genre of popular culture fused with local culture and take a new shape (a new whatever) i.e., J pop, K pop

Below are some suggested topics.

Reality shows
Representation of race/ethnicity or class or gender in reality shows
Advertising and popular food fads
Social media/advertising and fashion (modest fashion, athleisure etc.)
Slimming and Diet as popular culture.
Cricket or Football in the UAE.
McDonalds OR Fast Food in the UAE
Starbucks in the UAE or coffee shops in GCC or Food Trucks
Effect of western music on Emirati music
Fashion and new forms of masculinity

Paper Requirements
You are required to make use of at least TWO journal articles OR at least ONE scholarly book. The rest of the sources can be non-scholarly sources. I expect at least 5 sources in total.

Note: See sections below on what is a scholarly source? and What is NOT a scholarly source for further clarification.

What is a scholarly source?
A source that is peer reviewed or published in a recognized scholarly source, like a journal or a university publisher. It can be a book or an article. Such articles or books target specific audience, typically people in specializing in a particular field.

What is NOT a scholarly source?
Textbooks are not considered a scholarly source.
Wikipedia, Encyclopedias, and other online articles intended for general public. If you are not sure whether the book or the article you have chosen is scholarly or not, ask the instructor.

The paper should be around 900- 1000 words in length, typed, double-spaced. Excluding cover page and references.
Offer an introduction, body (4-5 paragraphs) and conclusion.
The paper should have 1″ margins all around.
The type font should be Times New Roman, size 12.

Citations and References
Use this style for citations placed within the text:
For one or two authors use all names.
Sapp (2001) found that….
A recent study (Sapp and Korsching, 2004) suggested that…
For more than two authors, use the name of the first author and “et al.”
Smith et al. (2003) found that….
A recent study (Smith et al., 2003) suggested that…
USE APA style for citations.


Be careful to avoid plagiarism. DO NOT USE QUOTES IN THIS PAPER. All text that paraphrases the work of someone else should list the source as a citation. Students should not share their papers with other students. Each paper should be unique.
If you choose to plagiarize, be prepared to receive a failing grade.

IMPORTANT: Penalty for late submission

For each day the paper is late, 10% (of 100 points) will be deducted.

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