Dissertation research main questions:
“What improvements can Harbour &Voyage make in their market-oriented approach to its services to achieve an organisational growth of 20% within two years?”
1. What is market orientation (definition, background and meaning?
2. What are the characteristics of a market-orientated company versus product orientated?
3. What measuring scales (MTOR, MAKOR, MORTIN etc.) are available to measure the company level of market orientation?
4. What are the research results to market orientation performance and company’s profitability (Earnings before interest and taxes EBIT)
5. What are the Critical Success Factors of market orientation which can be applibcqed to Harbour & Voya?
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