Discussion s

Hey, this is a 2 part assignment. Let me know if there are any questions. Thanks

Page 1

Don't use plagiarized sources. Get Your Custom Essay on
Discussion s
Get an essay WRITTEN FOR YOU FOR YOU, Plagiarism free, and by an EXPERT!
Order Essay


By performing market segmentation, marketers can generate the strategic insights needed to devise the most effective approaches. The process of global marketing segmentation begins with the choice of one or more variables to use as a basis for grouping customers.

In your initial post,

· Explain market segmentation variables and use a company as an example for that type of segmentation.

· Explain what variables were used by Amazon for segmenting the market and discuss your rationale for each.

· Analyze your mentor company’s targeting and positioning strategy in the region you chose.

o To support your answer, go to your company’s Twitter (Links to an external site.) account and find and post a copy or provide the link to at least two tweets in your initial post that reflect your company’s targeting and positioning strategies.

Your initial discussion post should be 250 words and must reflect at least two theories or frameworks discussed in the text (do not forget in-text citations).

Page 2

Prior to beginning this discussion, please review Chapter 8: Importing, Exporting, and Sourcing, and Chapter 9: Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances in your text.

When writing your post, you should consider the four different strategies for entering the global market:

1. Direct and indirect exporting

2. Licensing and franchising

3. Joint ventures

4. Foreign direct investment

In your post, you will

· Pick two strategies from the above list for entering the global market. Assess the strengths and limitations of each strategy.

o Now, select one of these companies: Walmart, Dunkin’ Donuts, Starbucks, McDonald’s, or Target.

· Explain what strategies these companies used when entering the global economy.

o What prior research was conducted?

o How well did they understand their target marketing environment?

· Analyze the export marketing strategies the companies used.

o What decisions were made concerning product design, pricing, distribution channels, advertising, and communications—the marketing mix?

o What lessons did they learn from their success in the global marketplace?

Your initial discussion post should be 250 words.

Emergency Homework
Order NOW For A 10% Discount!
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.


Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.


Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.


Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.


Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.