Read/study Customer Mapping beginning on page 289, Chapter 10, Corporate Innovation: Disruptive Thinking in Organizations.
In your own words, explain in 2-3 paragraphs how VALUE PROPOSITION for a product/service differs from BENEFITS of the product/service. See Supplemental Notes for additional information on Value Proposition.
Note: a product/service feature is NOT a benefit. For example: a young man purchases a fast, red convertible sports auto. The salesperson did not only tell him the auto was fast, red, and convertible; these are product features. The salesperson sold the auto on its benefit to the young man: he believes he will attract the attention of pretty girls.
Use correct grammar, spelling. Your commentary should be scholarly or business professional.
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