Critical Thinking Case

Brainstorming at Meetings


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Susan Docherty, former president and managing director of General Motors, described how she and her team communicate at meetings:


I love to brainstorm with your team around the table in my office. I like to use a big whiteboard for ideas, because when you make things visual, you encourage the team to get up there at the whiteboard and put their thoughts out there. It’s one thing to say that you’re inclusive, but it’s a whole other thing to be inclusive. And when people come into my office, they feel welcome. My door is open. They can bring ideas. They begin to understand that, as a leader, I want to be collaborative. I don’t have all the answers or all the best ideas, nor do I want to. The whiteboard also keeps great ideas in front of us, not buried in an email and not buried in a stack of papers on our desks. And it enables everybody to own what we’ve got to get done. People will grab a marker and put up there that we’re going to do a deep dive to figure something out, and they put their name beside it. And there are lots of times where we put something on the board, and it requires a couple of people to get together to go work on it.66


Based on Docherty’s comments and your own experiences, answer the following:


What strategies can you use for making meetings more visual? What are the benefits of making meetings visual?


What strategies can you use to make meetings more inclusive?



What does it mean for “everybody to own what we’ve got to get done”? What are a few approaches you can take to help make this happen for work teams?


Title: Critical Thinking Case Study #1





“Brainstorming at meetings” at the bottom right of page 100 of your textbook.


The following sections should be included. Here are some sample points to mention. You may add other sections, if needed.

Be sure to use bold subheadings.
Include a cover page with your name, title of case and date.
Single space or space and a half line spacing. No double line spacing. This is not a term paper.

Introduction – Provide a brief overview of the case. State the important details about it. Keep it brief in one paragraph.

Answer the questions ­– Answer in your own words the three questions labelled A,B,C at the end of the case.

Subheadings – Write appropriate subheadings for each answer for your reader (senior management, co-workers, staff, etc.) to easily find your answers.

Conclusion –Write a conclusion about what you learned writing this case. Restate the key points for your reader. You may state your opinion of this case also.

Style: No format style is required. Critical thinking is the goal in these case studies. Write this as a simple business report with a diverse target audience of staff, senior management, co-workers, etc.

The final draft of the Case Study Report should be a minimum of 750-1,000 words in length. Each Report should not be a simple summary of the case. The focus of the report should be an analysis of the issues and recommendations that are grounded in organizational communication theory

Send a file to the instructor with all of the above information.

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