Business Strategy



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Business Strategy
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Introduction to the company & situation. Must be engaging. Hint of recommendation. Briefly describe the issue/problem- including evidence why it is a problem. PROBLEM, not the symptom. Identify it clearly.

Background Content

Strategy and vision is clearly stated. Must use text strategy as a base to start

Business Model: Value proposition and value chain. Must demonstrate how the company creates value and profits (or losses). How is the business model matched to the strategy? Clearly discusses

General/Macro Environment: PESTEL factors that are opportunities or threats relative to their present strategy and business model\ trends in relevant factors. Relates to the problem stated in the introduction.

Competitive Environment: Clearly identify the ‘industry’ or ‘market’. Thoroughly use and discuss the Five Forces Model and how the company may be stronger or weaker than competitors

Resources (key to strategy). Are any sources of competitive advantage? Competencies / Capabilities (key to strategy). Are any sources of competitive advantage?
Issues and Recommendations

Thorough discussion of the key Issue/problem with evidence . History of how it came about. Why is it important?

Generation of Multiple Recommendations Makes a case for why these recommendations are important in terms of what they will do for the case company or if they are ignored, what can happen to the case company. Select and lay out a course of action and describe how it will correct the issue/problem.


Wrap up the paper in a final section that includes a convincing conclusion with recap of important elements of how you came to this conclusion.

General Case Considerations

Well supported with evidence
Logical connection throughout paper Financial knowledge used
Marketing knowledge used Operations/SCM/HRM knowledge used




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