1. Title page and table of contents
2. Executive summary
a. Briefly summarize your company. Include your vision and mission statements, leadership and employee structure, location, products or services, and why you will be successful.
3. The company, product/service, and industry
a. Company description
i. Vision statement
ii. Company background
b. Product/service and industry
i. Product/service description and value proposition (an innovation, service, or feature intended to make your business attractive to customers)
ii. Industry description
4. The market
a. Market and target customer
b. Competition and competitive advantage
c. Marketing strategy
i. Overall strategy
ii. Sales plan
iii. Competitive plan
iv. R&D/growth plan or next steps
5. The organization
a. Legal and organizational structures and IP and locations
b. Key personnel
c. Key partners, advisers, and related service providers
d. Key activities and operations
6. Financial summary: sales, profits, “the ask and deal”
7. The appendixes, if any
a. Financial statements (income statement, cash flow projection, balance sheet), start-up costs, assumptions, schedule, if any
b. Supports: owner biographies (1-paragraph), product or service pictures, details or specifications, indicators of success
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