Business case analysis

Instead of a final exam, you will complete an individual case assignment on Starbucks. See the Starbucks Case Discussion QuestionsPreview the document for help with your analysis, however your analysis should thoroughly address each of the following elements:

Strategy & Business Model
Which of the five primary business strategies is the case firm using?
Which supplemental strategy options, such as strategic moves, timing, and scope of operations, is the case firm using?
Are the case firm’s operations international? To what extent?
Is the case firm diversified? To what extent?
Are there elements of sustainability and CSR woven into the strategy?
How is the current strategy being executed throughout the case firm’s operations and organization? In what ways is the strategy being operationalized in the business model to ensure profitability?
Analysis of the firm’s external environment
Do macro-environmental factors and industry characteristics offer sellers in this industry opportunities for growth and attractive profits?
What kinds of competitive forces are industry members facing, and how strong is each force?
What forces are driving industry change, and what impact will these changes have on competitive intensity and industry profitability?
What market positions do rivals occupy–who is strongly positioned and who is not?
What strategic moves are rivals likely to make next?
What are the key factors for competitive success?
Conclusion: based on your analysis of the firm’s external environment, what opportunities and threats are most salient for the case firm?
Analysis of the firm’s internal environment
How well is the case firm’s current strategy working?
What are the case firm’s competitively important resources and capabilities?
Are the company’s cost structure and customer value proposition competitive?
Is the company competitively stronger or weaker than key rivals?
What strategic issues and problems merit immediate attention from managers?
Conclusion: based on your internal analysis, what are the case firm’s strengths and weaknesses?
SWOT analysis
How does your internal and external analysis come together in the SWOT analysis?
Strategic recommendations
Based on your SWOT analysis, what future actions would you recommend to the case firm?
Are these recommendations based on evidence and supported with data?
Is your analysis cohesive throughout?

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Essentials of Strategic Management: The Quest for Competitive Advantage
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