Answering question in CH1 to 10 and write a short summary of each



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Your summary must include the following topics and you must define all key terms listed at the end of the chapter:

•Explain the differences between specialty retailers and department stores.

•Discuss why some merchants are opting for expansion through the spin-off store concept.

•Describe the differences between off-price retailing and discounting.

•Explain how some fashion organizations have expanded their companies without making their own investments.

•Assess the state of globalization for fashion retailers.

•Examine multi-channel retailing and identify its components.

•Describe the status of e-tailing as a tool to attract consumers.

•Explain why some consumers are flocking to catalog usage instead of brick-and-mortar visitation for their purchases.

•Determine the impact of the home shopping channels.

•Summarize some of the trends in fashion retailing.



1. How and why have many brick-and-mortar operations expanded their businesses?

2. Why have numerous fashion chains opted for overseas expansion?

3. Why have some major department stores opted for expansion through spinoffs?

4. Why have some retailers chosen to expand by way of franchising instead of opening their own additional units?

5. What are some of the reasons for the opening of pop-up stores rather than regular


6. Name 4 reasons fashion retailers all over the world are going global to expand

their business.

7. How are fashion retailers addressing without having to open new units all over

the globe?



Your summary must include the following topics and you must define all key terms listed at the end of the chapter:

•Establish how retailers from all over the world are expanding globally.

•Explain how retail globalization is curtailing local competition.

•Assess how mobile usage will expand retail sales.

•Discuss the global expansion of retailers that are based in France and the U.K.

•Differentiate between the three types of expansion methods for retailers pursuing overseas markets.



1. Explain why globalization has attracted many retailers.

2. Is the customization of retail mixes good for the merchants? Why> Why not?

3. What is meant by the term “fashion street”?

4. Why is Mexico considered an up-and-coming fashion center?

5. For what reasons do retailers use overseas franchising rather than self-ownership?



Your summary must include the following topics and you must define all key terms listed at the end of the chapter:

•Identify the various factors that influence consumers with their fashion purchases.

•Differentiate between rational and emotional motives.

•Describe how demographic classifications affect fashion purchasing.

•Classify each of the social classes and their characteristics.

•List Maslow’s Hierarchy of Needs and the implications of each stage in terms of purchasing ability.

•Describe the various stages of the family life cycle and each category’s impact on the buying of fashion merchandise.

•Assess the importance of the multicultural consumer segments to fashion purchases.



1. How would you rate the ethnic population in the United States as meaningful


2. In what way do the upper-middle class and lower-middle-class differ in their

shopping habits?

3. Is the single-parent class a good shopping segment? Why? Why not?

4. What will the makeup of the American population be in 2060?

5. Why is the use of bilingual staffing important to retailers?

6. Why do childless singles under 45 represent an excellent market for fashion


7. How does the upper-upper class differ from the lower-upper class in terms of


8. Why are patronage motives important for a fashion retailer to consider?



Your summary must include the following topics and you must define all key terms listed at the end of the chapter:

•Identify the areas of research used by fashion retailers to solve their problems.

•Detail the various steps used in the research procedure.

•Differentiate between the observation and questionnaire techniques for gathering data.

•Explain how primary and secondary data are distinguishable from each other.

•Examine the role that the Internet plays in retail research.

•Assess why focus groups have become an important research tool for merchants to use in making merchandising decisions.

•Describe how retailers develop questionnaires to help assess their potential markets.



1. Why should retailers engage in research?

2. Contrast the two major research classifications for data gathering.

3. Why are intercept surveys used?

4. How advantageous is the fashion count?

5. What are the differences between data collection and data tabulation?

6. Why do some merchants use traffic counts when researching prospective locations?

7. What is a focus group? What is its purpose? How does it work?



Your summary must include the following topics and you must define all key terms listed at the end of the chapter:

•Define business ethics and explain how it affects a company’s operation.

•Describe the typical ethical dilemmas that businesses face.

•Differentiate among the numerous areas of ethical concerns for business organizations.

•Establish the stages for the proper handling of ethical problems.

•Analyze the research that underscores the complexity of business ethics.

•Determine why questionable pricing strategies might adversely affect the running of a retail operation.

•Summarize the key points in a company’s code of ethics and how they are written to meet the needs of the business organizations.

•Establish the need to include social responsibility in the retailer’s overall marketing plan and describe the ways in which fashion retailers are becoming more socially responsible.

•List the many ways in which fashion retailers do their share to aid charitable and other causes.



1. What should a retailer do before writing a code of ethics?

2. What are the two most important ethical violations in retailing?

3. Contrast the ethical buyer with the non-ethical buyer.

4. Discuss some of a major company’s unethical standards practices that had poor


standards for their organizations and how did this discovery aid in improving such


5. What is the ethical dilemma that retailers face in their hiring process? Do you think

this is appropriate?

6.Why should retailers develop codes of ethics for their employees and the industry members they interface?

7. Why should retailers become socially responsible?



Your summary must include the following topics and you must define all key terms listed at the end of the chapter:

•Determine how a retailer analyzes a potential location before determining its viability for a successful operation.

•Assess the importance of population, area characteristics, and competition to brick-and-mortar locations.

•Describe the various types of shopping districts for fashion retailer use.

•Analyze site selection in terms of competition, neighboring stores, and travel convenience for potential customers.

•Identify current trends in-store location.



1. What should a retailer address before choosing a location?

2. What types of shopping districts are there in addition to downtown central


3. Why have the transportation terminals increased store presence?

4. Why are neighboring tenants important to site selection?

5. What are some of the major mall attractions that bring business to retailers?

6. What is meant by the term “controlled” shopping center? Give a local example here in Miami.

7. Who are the typical tenants of a power center? Give 4 examples.

8. What is a fashion street? Give 3 examples in the USA.

9. Why is it beneficial for a retailer to open a store in a location that is flanked by two established stores?



Your summary must include the following topics and you must define all key terms listed at the end of the chapter:

•Identify the various tasks performed by the human resources department.

•Describe the selection procedure used to assess a company’s potential employees.

•Explain why different sources are used to attract employees to the company.

•Evaluate the types of testing that merchants use in their hiring procedures.

•Distinguish among the types of training techniques that are used by today’s retail organizations.

•Outline the methods of remuneration that retailers use for different levels of employment.

•List the different types of services and benefits that are offered to employees and assess their importance in attracting and retaining them.



1. Although part of the same procedure, describe the specifics of job analysis, job specifications, and job description.

2. In addition to aptitude tests, what other testing is used for recruitment purposes?

3. How do large and small retailers differ in their training of new employees?

4. How does the salary plus commission remuneration differ from the quota bonus plan?

5. Why are employee benefits offered to workers in addition to their salaries?

6. Why are internal recruitment sources so important to the running of a retail operation?

7. Why is it important to also use external sources for recruiting?

8. Why is a promotion from within such an important consideration in the retail industry?

9. What types of testing are most retailers using in their hiring practices? List 4.

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