During your tenure managing Allstar’s OTC cold medicine brands, you have undoubtedly grown in your knowledge of the industry, refined your strategy, and gained some insights with regard to implementation. In a two-page memo (single-spaced with 12-point font), pass on to your successors what you consider the most important advice.
Please offer your evaluation of the key success factors for Allstar brands going forward.
Using the 4Ps as a framework for analysis, what actions are needed in the near term?
Product: What OTC cold/cough/allergy product would suggest introducing next?
Price: What is your pricing policy and rationale?
Promotion: Provide insights on message content and promotional vehicles.
Place: What were the best methods to motivate your channel partners to improve measures such as shelf space?
Finally, over the course of the past years, there must have been some decisions that you are most proud of and others that were later deemed to be mistakes. Please share with the new manager some of the highs and lows of your journey (add your performance chart from Interpretive website).
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