Purpose of the Topical Research Paper
This project is designed to identify issues and predict trends of global consumer markets. Each learner will choose a topic (from the list below) to research. Please select one of the following topics that interest you:
The impact of COVID-19 on the global tourism
The impact of COVID-19 on global brands or retailers
The impact of US apparel brands on global markets
Fairtrade as a social responsibility for global business
Sweatshops in garment factories in the world
EU: Cross-border shopping
Green consumption in the global community
The impact of AI technology on global markets.
Issues of online shopping in a global market
Different consumption behavior: Gen Y vs. Baby Boomer
Your Topical Research Paper is a 3-page written paper excluding cover and references. The paper format should be a 1-inch margin on all sides, use double space, and Times New Roman or Arial 12 font size. The paper should cover the following contents:
Introduction: Address research purpose and importance of the topic in the global market.
Current Market Issues: Identify (1) three key issues on the selected topic and critically analyze from a global perspective; (2) Provide supporting data or related image for better understanding; and (3) Use subheading (if it is necessary to organize the contents).
Conclusions: (1) Discuss how the issue affects the global market in the near future; and (2) describe what you’ve learned that you did not know previously.
References: Use at least 5 references with APA style; Recent references published in 2000-present.
Your paper will be graded using the rubric provided. Please use proper grammar, punctuation and citation of sources.
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