Markets section page 8 comments:
1. You are recommending a product development strategy. Right? See Ansoff matrix for marketing growth strategies. Make sure you recommended strategy aligns with the corporate and business level strategies.
2. You previous mentioned “very high end of the market where our customers will be prepared to pay premiums
Strategies section page 8 comments:
3. This section is a bit jumbled. Please have a section for each functional area (marketing strategy, finance strategy, operations strategy, Innovation/R&D strategy, IS/IT strategy, HR strategy. Your strategies should address what the company should be doing (goals/actions), not how they should do it (tactics/action plans).
4. Related to OM strategy.
5. Related to HR strategy.
6. This is a tactic. Only include strategies in your paper.
Page 9 comments:
7. This is related to operations strategy – increase automation of production processes. I don’t see an innovation strategy.
8. Internal financing strategy?
9. What is the recommended CVF culture and why?
Last paragraph page 10 comment:
10.What type of structure are you recommending (e.g. functional, divisional, matrix, etc.)? You should also provide a organization chart to illustrate the recommended structure.
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