Choose a topic that interests you:
– Management and work community communication
– Media relations, crisis communication, and reputation
– Advertising and public relations (PR)
You can specify the main theme according to your interest, for example:
Job interviews and employer reputation
Facebook as a crisis communication tool
Advertising for young people
The essay must make use of at least three research articles.
The essay has three parts: introduction, discussion, and summary. Start with an introduction to the essay, explaining why the topic is of interest, and introducing the research question in the essay. The research question here simply means a topic that you explore in the essay based on the literature. In the discussion section, you look at your topic from different perspectives. It is often wise to divide the processing section into a few subsections (title according to your topic). In the summary section, you summarize what you have found out and reflect on your findings. Your own thinking and your own conclusions are especially valuable!
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