Finance Venture Planning

The SBA has stated that since every business is different and has its own specific cash needs at different stages of development, there is no universal method for estimating your startup costs. Some businesses can be started on a smaller budget, while others may require considerable investment in inventory or equipment. Additional considerations may include the cost to acquire or renovate a building or the purchase of long-term equipment.


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Deliverables: A 750-word essay. A minimum of three sources, at least two from the lesson, must be cited intext and in the Reference list. Essays should have a clear introduction, thesis statement and conclusion, written in APA format.


Activity Details:


Step 1: Research and review.


In this two-part essay assignment, research case studies in an effort to find two cases representing entrepreneurs discussing their start-up costs.


MooBella’s founder and CEO, Bruce Ginsberg, is an entrepreneur who grew up in the ice cream business, recognized a need in the ice cream industry and quickly filled it. Review the following Case Study: A Cool Business – MooBella, Inc:


Read pp. 251-252: Case Study: A Cool Business – MooBella, Inc. from Mariotti, S., & Glackin, C. (2013). Entrepreneurship: Starting and Operating a Small Business (3rd ed., pp. 251-52). Upper Saddle River, NJ: Prentice Hall.



Step 2: Write a paper.


Write a 750-word essay. A minimum of three sources, at least two from the lesson, must be cited intext and in the Reference list. Address the following prompts:


· Compare and contrast the stories of the two start-ups, based on the cases you identified in Step 1.


· Document the categories of costs you would expect to see in a list of MooBella’s start-up costs.


· Summarize MooBella’s sources of start-up funding.

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