Evaluating the Potential Investment Opportunity Between Amazon and Walmart

Analytical Report Description

Goals of this assignment:

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Apply a formal, manuscript-style business report format
Use secondary business research techniques
This is an exercise in company research (from a prospective investor’s point of view) that assesses the attractiveness of two companies.

Situation: Your boss wants you to compare Two publicly traded companies from investment–the company you profiled earlier and another company. Thoroughly research and analyze these companies’ stability and profitability as well as their attractiveness as a potential investment. Write an objective, informal critical analysis comparing and contrasting the two companies (Note: You select the second company)

Audience: Your audience for the report is your instructor (boss) and fellow students (colleagues)

Length: Suggested maximum number of pages for the body of the report (excludes references, title page, table of contents, and executive summary) is FIVE complete pages. The Minimum number is 3 complete pages within the body (noted in red below)

Contents/Criteria for Analysis:

Title Page
Table of Contents
Executive Summary
Brief introduction (one paragraph)
Criteria for analysis of Company A vs. Company B
Brief description of each company
Market position/growth potential (Major products and services)
Ability to compete
Financial analysis (stability and profitability)
Recent publicity (including reasons NOT to invest in each company i.e. recent layoffs, lawsuits, negative publicity, etc.)
Conclusions and Recommendations
Appendix (optional)

**For more ideas of what to include in each of the above sections, please see the detailed document below**


References: Use author/date method in the body of the report; use APA (American Psychological Association) formate for the reference page.

Sources: A variety of reliable and scholarly sources are permitted (internet, books, magazines, journals, analyst files). A minimum of five different sources must be used.

Format: You must use formal APA style manuscript formatting for this report. **Also see page 537 in your textbook

Type Format: Report must be typed using 12-point type and Times New Roman font

Spacing: The body of the report should be single spaced with double spaces between paragraphs

Numbering: Please number all pages

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