required to design a campaign website that considers the digital landscape and meets both

Individual report (2100 words)
– In response to a client brief, students are required to design a campaign website that considers the digital landscape and meets both client objectives (Look at briefs) and target-user needs. Students are required to justify their decisions based on taught theories and best practice literature. This assessment will address Learning Outcomes 3 and 4 (Slides 15-17 on PowerPoint)


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Main body:
– Work through the main features of your site identifying FOUR key features
– Explain WHAT you are proposing and WHY you are proposing it. Your WHY needs to be backed up with a reference (academic or quality industry source).
– Remember, your design needs to convince your audience it is the right one to go for, and including robust evidence (i.e. sources) is a good way to achieve this.

So for each point you could:
– State what is the part of your site you are talking about?
Digital Landscape: How does your suggestion fits into the current digital landscape? Why did you make these choices? (e.g. is your site suitable for mobile? If so, why? Remember to use references to back up decisions)
– Client Objectives (awareness and sign up): How does it help meet the client objectives? Why does what you have included help meet these? Use references to back up your points.( e.g. Does your use of content help convince people to sign up to newsletter? If so why? Do you have CTAs?)
– Target User: How does it help cater to the target user? Why does what you have included help meet their needs? Try and find specific data on the target audience where possible.(e.g. has particular types of content shown to be successful amongst your audiences)
– Then repeat this process, for points 2, 3 and 4

Website Brief Background:
A marine conservation charity is aiming to get people to reduce their plastic consumption in order to reduce litter in the oceans.
Audience: Adults, 18-25
To raise awareness of the amount of plastic polluting the ocean
To raise awareness of the damage this does for the environment and its future
To encourage consumers to sign up to an email newsletter

PLEASE go through the PowerPoint for assignment/report details regarded for the report.
READ Slides 4-13 and 15-17 for detail understand of the report.

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