Bringing Content Approaches to Strategy and Campaigns

DB07 Discussion Instructions

Prompt: This week, I’m asking you to pull together all of what you’ve learned so far in order to think through how a company/organization/politician/person (animal? mascot?) did or did not effectively use social media strategically. This would mean that the company/organization you choose as a “case study” did or did not:

Don't use plagiarized sources. Get Your Custom Essay on
Bringing Content Approaches to Strategy and Campaigns
Get an essay WRITTEN FOR YOU FOR YOU, Plagiarism free, and by an EXPERT!
Order Essay

Ground their social media campaign in relevant organizational goals
Target a specific, and relevant audience
Plan their social media campaign to leverage the features of each social media platform (and use only the platforms they should)
Write copy/create content appropriate for their platforms
Show an understanding of what makes content “go viral”
Get an effective return on their investment
Because they understood and were responding to the social/cultural/political situation at the time.

I’m using the term “case study” here pretty intentionally. Most social media companies (actually, most communications firms in general) use case studies as a way to show that their approach/their work, works. Read about this in Sprout social’s recent blog post. (

Once you’ve read the post, go do a little historical research to find an example of a company/organization/school/author, etc. and write a case study about their use of social.

Here are your guidelines:

Use the Sprout social piece as your “guide” for writing your case study (yes, I know, you aren’t selling any “how to use social media product. This is a guide – not a 1-to-1 imitation).
Use language/concepts from the course as you make the case for whether or not your “case” did or did not succeed in their social strategy.
BE CREATIVE in your choice of example. This means do not use an example that has been used in class. Go find something old, different, in your industry, something that we don’t know about yet. There are literally millions and millions of people (animals, cartoons, non-profits, events, etc.) that are on/have been on social media.
Include pictures/text when possible to help us understand “what happened” in the case.

Your score on this discussion board will be based on your effort to identify an original example, your ability to address all of the elements listed regarding your example’s “strategy,” your application of course concepts, the depth and breadth of your engagement with your classmates, and as always, your timely post of your first submission and subsequent engagement

Emergency Homework
Order NOW For A 10% Discount!
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.


Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.


Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.


Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.


Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.