Dana Phelon is the CEO and founder of company with the following service mission: To help people in their personal growth, expansion, and healing of their life in order to live happy, healthy and fulfilled because everyday matters. The company’s offerings include (do some googling for each keyword that you do not understand):
Yoga: One on one, small, group settings for families, teens, women, and couples. Unique technique based upon combining the practices of: Yin, Restorative, Hatha and Vinyasa
Aromatherapy: Essential oils, stones/crystals as tools for grounding
Energy Polarity Therapy: A series of 6 sessions to balance and move the energetics of the body through the elements as created by Randolph Stone
Early learning: Yoga for children ages 2-6 years old – Focus on kindness, gratitude, finding your unique self, breathing, and being in your body
Women Retreats: Local and International locations – To support women through many modalities in a 4-day healing retreat for mind, body, spirit.
The main objective of this project is to build a E-Commerce site (WIX or Weebly or WordPress, for instance) for this company that will show case the offerings and provide educational information (50% of the grade). As well, submission of a team PDF report focusing in special business, management and technological matters concerning this E-Commerce site (50% of the grade).
Each team will also select the following additional opportunities: (A) Collect client information through the website; (B) Email/Newsletter creation to inform clientèle of current offerings/news; (C) Build a Payment system; (D) Propose a Social Media strategy. In addition, the CEO is looking for a company name & logo. Her initial ideas are (A) Infinity symbol “Everyday Matters”; (B) Love, Hearts (pictures of nature in shapes of hearts); (C) Elemental Yoga; (D) Rainbow shape and colors (using words); (E) Gemini symbol; (F) Words: Healing, kindness, gratitude, compassion, grace, strength, love; (G) Holistic Healer; (H) modern women ancient wisdom. Quoting this CEO, “I believe everyone is capable of finding their true self through this discovery process. (Breath work, movement, mindfulness, meditation, chakra movement, poetry, astrology, moon cycles, tapping into intuition)”.
Additional information provided by the CEO after the first interview: (1) CEO is looking to have a financial donation button option so she can teach yoga for people in need (grief, cancer, funds issue, trauma); (2) Lotus flower is another symbol important to her: symbol of purity, enlightenment, self-regeneration and rebirth. Its characteristics are a perfect analogy for the human condition: even when its roots are in the dirtiest waters, the Lotus produces the most beautiful flower. As well, here some testimonials:
“Dana helps us bring our Chakras to the surface, and that’s when the magic of the room becomes alive. Filled with love, warmth and respect. She enlightens and centers us to tackle the true importance of the day. I AM… PRESENT”
“Making life and living fun. At 63 I had never experienced yoga and Dana immediately put me at ease with her soft, gentle approach. I never felt pressured into doing what I couldn’t. Dana would encourage and reposition as I needed. I was able to improve my balance and strength through her sessions and I look forward to continuing working with her. Janine”
“I always leave Dana’s classes feeling so good! My head is clear and my body feels relaxed and stretched out (in a good way!). She makes each class interesting and uses great music and oils. I would highly recommend it!”
“As a beginner and new to the Yoga practice, I was interested in not just showing up and doing what it seemed like everyone else was doing, but really forming a connection to the movements, learning how to breathe and listen to my body. I don’t think you can get that intimate connection in a large setting. (At least I couldn’t). After working with Dana, I tried to attend other classes. But they paled in comparison. The compassion and thoughtfulness that Dana brings to her practice have truly helped me in my own physical and emotional growth.”
“I really enjoy your yoga class because it is different every time. You have a creative way of conducting the class! I also enjoy the aromas that you use as they signal different emotions. The music, and the meditation always relax me every time!! One last thing is some of the yoga poses challenge me and I feel that I am getting good exercise!”
“Taking yoga classes with Dana is the highlight of my week! Her teaching style is relaxed, yet precise in technique instruction and the combination ensures you learn the correct safe way to perform yoga exercises. Additionally, Dana has a wonderful engaging personality that lends itself to a creating a wonderful learning environment. Best Yoga Ever!”
Last information provided by CEO after the second interview
Saturday 4:30pm-5:45pm: Deep Stretch
Tuesday 7pm-8:15pm: Yin Yoga
Wednesday 9am-10:20am: Therapeutic Yoga
Friday 6:30pm-7:45pm: Early learning
(feel free to add other schedules for these and other activities such as Energy Polarity Therapy, for example)
Pricing for on-line booking:
Series of 10 classes: $200
Private yoga sessions in Studio
60 minutes $75
75 minutes $85
90 minutes $90
Private Yoga Sessions available upon request and priced accordingly
Kids Yoga ages 2-10: $50/hour
Energy Work (Polarity Therapy) Sessions (6 minimum)
First Session = $85
2nd through 6th per session = $75
Integrated Energy Therapy: 90-minute session = $85
Special Events as scheduled and as requested
Corporate Yoga and Meditation Sessions considered a private event: inquire for scheduled/price individually
Family Yoga for people during or post illness, trauma or grief: inquire for scheduled/price individually
(feel free to add costs for other activities such as Women Retreats, for instance)
Dana Phelan is a 500 RYT certified yoga instructor with a 200hr & 300 hr. Certification with Amma Yanni Center & School December 2017. Yin Yoga 50 hours certified January 2016 at Wake Up Yoga & Restorative. Yoga 25 hours certified June 2017 at Wake up Yoga. Meditation, Pranayama breath work, Chakra balancing & mindful breath movement is the main focus of her teaching style (connecting to the inner voice of your practice).
“I was introduced to yoga about 15 years ago at my local gym and decided to try it because I was looking to get more toned. I liked it but it only had a “purpose” for my body. As the years went by, I went in and out of trying yoga and my interest turned to increasing my flexibility…again, yoga served a new purpose. I let my yoga practice slip because I was only focused on fitness and wasn’t connecting to the mindfulness aspect of the “sport”. It wasn’t until I started back again based on a referral from a friend to try out this new studio in Abington that I started to hear the words of the teachers in a different way. I was diagnosed with Breast Cancer and realized I needed to do some internal, emotional review. I needed to find a way to use my breath to relieve anxiety and maintain a positive healthy mindset. I was still challenging myself physically, but I connected to something new. I learned that yoga was becoming a place and space for me to connect with myself, close my eyes, go inside, which I never did before. I learned to expand my breath, calm my mind, and flex my belief system. I continued this journey and let yoga be my space for reflection, which is what lead me to taking Yin Yoga. Shortly after I became certified in teaching Yin and Restorative Yoga, I created a class that allows my students to rest, restore, and be still. I use music, poems, mindfulness statements, breath-work, and essential oils to nurture my students. Come join me on your mat… you will feel lighter and more connected to you!”
Dana is married with 2 girls (13 & 16) and a co-founder of an all-women’s running club called S.W.I.F.T. (Strong Women in Fitness Together) since 2012.
Yoga Service Descriptions
Create a space for mindful meditation with the use of holding poses (90 sec – 5 minutes)
Connects to Chinese medicine > acupuncture points / meridians
Relax muscles, focuses on joints and deep tissues wrapping them.
Creating a sensation of tension and compression to lengthen the fascia
Surrendering the breath to the body
Designed to enhance mobility and flexibility, help dissipate energetic blockages
Therapeutic yoga (Dana’s Yoga)
Unique blend of yin, restorative, Hatha and AYT-PT yoga
Anyone, all body types for all levels
Balancing the yin yang of movement
Activate and recovery
Any yoga style
For anyone that does not want to attend an open/public class
Held in studio or home.
Blends mindfulness, music, movement and sound
Uses the 5 senses.
Regarding the PDF report (one per team, do not forget the names and numbers of each team element and the team number), it should focus on the setup of this client’s e-commerce site but not forgetting, among other topics, (a) the mind map, (b) present URL of your E-Commerce site and desired future domain name, (c) type of E-Business (B2B, B2C, C2C or B2G), (d) revenue model, (e) current demand of your this service in Abu Dhabi, (f) target customers and geographical boundaries of this target market, (g) estimate of the potential number of your future customers, (h) reference of trust and loyalty factors for this business, (i) competitors, environmental considerations for this type of business in Abu Dhabi, (j) email contact, (k) some technological notes including the chosen Internet Server Provider (ISP) and security issues to be implemented, (l) warranty disclaimer and terms of service agreement, (m) name of the M-Commerce application (App) to be available at iPhone, Blueberry or Nokia, (n) availability of languages, (o) advertisement strategy, (p) possible sponsorship and virtual communities if any, (q) strategic alliance with any other company, (r) human resources including functions and wages, (s) logistics such as warehouse, storage space or mall store…
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