For this assignment, a firm is assigned (Intel). On Intel’s website, Intel will address various activities or statements related to the Black Lives Matter movement. You will be analyzing these activities using course concepts as well as the firm’s own values statement.
1. What level of Cognitive Moral Development is demonstrated in the firm’s messaging regarding Black Lives Matter? Make sure you clearly state the stage of Cognitive Moral Development and provide a clear rationale for connecting the firm’s words to the stage.
2. Does the firm’s activities in the area of Black Lives Matter align with the firm’s values or principles? Explain how or why you see the firm’s activities as demonstrating alignment or a disconnect with the firm’s values/principles.
3. Examine the firm’s activities before 2020 that is described on their website and/or in their corporate social report. Do the firm’s previous initiatives or past activities conflict or align with the BLM activities?
4. Given what the firm says it cares about and what the firm has done in the past, how do you assess their actions related to BLM. Importantly, this assessment is based upon the firm’s stated values and principles, not your own opinion of BLM.
Paper will be graded based upon the persuasiveness of the analyses, depth of research, and the quality of writing. A persuasive analysis entails a full grasp and application of the concepts (e.g., cognitive moral development, firm values, corporate social report) as well as good evidence of the firm’s activities.
To start, google your firm’s name and “Black Lives Matter.” This should give you links on the firm’s website that describe the firm’s BLM activities. You also should familiarize yourself with the rest of the corporate website, especially pages or reports on Corporate Social Responsibility. The easiest way to find this information may be to google your firm’s name and “Corporate Social Responsibility.” Importantly, the firm’s website will be your only source for firm activities and messaging. Also, you should not describe your personal views on the BLM movement in this paper because this is not a personal essay. This is an evaluation of how a particular firm addresses the movement based upon their past activities and their espoused values.
If you use more than 3 words in a row from a source, make it a direct quote with quotation marks. Paraphrased sentences do not need quotation marks, but they do require citations. The paper should be approximately 1-2 page single-spaced and 12 point font. All information that is not common knowledge should have a citation. I prefer that you use endnotes for citations.
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