Discussion Board 1 – Why sport management? Why sport marketing? Apparel, nonsport products, & integration (Week 1)
In each topic, your first post should be at least 10-15 lines long (or at least 3 paragraphs)
1.How do you know what “sport” is? What counts as “sport” within marketing? What are the differences between “sport,” “play,” and “recreation,” and how does that affect marketing?
2.As we think about common pitfalls and misconceptions in sport marketing, the biggest one that bad marketers will rely on is “winning” as a marketing strategy. It is not a marketing strategy. Why do you think people who don’t understand sport marketing would consider “winning” to be a marketing strategy? Why isn’t it?
3.Gatorade & Serena Williams. Use the following ad for the first part of this discussion board: https://www.youtube.com/watch?v=3K_4LfzKPko
What is the sport product in this ad? How do you know? Why? What emotions does this bring up as you watch it? Why does the sponsor use this ad in this way? Find one other sport advertisement like this, and link to it in your answer. Are ads like this effective? Why or why not?
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