The Case study that this assignment is on is in the attached files, and I will attach the power-points from the class that have the info on marketing. There are no sources needed Just complete the questions.
Step 1: Identify two Blue Oceans on the Perceptual Map below by drawing two circles on the map. Then pick one blue ocean as your competitive choice, and write 2-3 sentences justifying why you think this competitive space has the most opportunity to increase daily consumption.
Step 2: Conduct Segmentation and Targeting Analysis by providing 4 complete clusters below (uses all 4 types of segmentation). Identify the two best clusters for consideration, explain the pros and cons of each cluster, and justify your choice in which cluster which you think should be the new target market for POP.
Step: 3 Using the lectures for good positioning statement writing, please write a positioning statement for “POP” Champagne in the template below. Then discuss in a few sentences why the POD resonates emotionally with the target market and how the positioning strategy will increase frequency of consumption among the target market.
Step 4: Fill in the blanks:
To _______________________________________________________, “POP” (Brand Name) is the ______________________ that _____________________________________________________ because of _______________________________________________________________________________
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