Internal Assessment Assignment

Assignment #9: A Reflective Assessment of Marketing is due in Moodle as scheduled. [Internal assignment for Assessment.]

Discuss the following five questions in-depth and provide references. [Objectives 1-8]. Refer to your course syllabus for detailed instructions for this assignment (copied below for your convenience).

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The role of marketing as a business function.
Micromarketing and macro-marketing.
The strategic role of marketing for an organization.
The use of marketing concepts in fields other than business such as non-profit marketing and politics, and
Discuss the role of marketing for your career success and for the success of your employer:

a) How you would market yourself to a potential employer?

b) Why marketing is important for your employer’s survival and prosperity?

*This is an assessment assignment that must be uploaded in the Moodle shell.



The assignment #9 is an internal assessment assignment and it must be uploaded at the Moodle course site.

When completing this assignment, students should provide detailed and substantive answers to questions by utilizing all their knowledge of marketing, including the textbook and other relevant information sources.
It should be between 2-5 pages in length and follow the APA style.
It should include student’s name in the upper right-hand corner of the first page.
The page numbers should be in the top right-hand side.
Use headings/subheadings to organize your report.
Use at least three current references other than the textbook to support arguments.
All your resources should have in-text citation and full citation in the References section.
Your report’s Turnitin match score should be below 10%. Avoid quotations, instead paraphrase information from other sources. References are not included in the Turnitin score.
To lower their Turnitin score, students can upload their assignment in Moodle multiple times until the due date. After three resubmissions, reports are generated after 24 hours.
Do not include these: running headers/footers, a cover page, a table of contents, history, an introduction, or a conclusion.
This is an internal assessment assignment that must be uploaded into Moodle as scheduled.

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