This is an e-commerce class assignment. Use the instructions below to create a proposal for the fictional e-commerce startup business: “MyPark” – a mobile app that allows drivers to find available parking spaces and book them. please follow the below instructions for the proposal
Utilize Section 3.1 (pg 176) of the textbook (Imagine Your E-commerce Presence) as a resource to help guide you to determine some of the answers to the below questions.
Part 1: Perform a market scan of possible competitors. Pick one that is the closest match and describe three characteristics through which your startup will seek to compete. If no competitor exists, describe three competitive selling points for your startup and why these were chosen.
Part 2: Review the business strategies discussed starting on page 358 of the textbook in relation to your startup (differentiation, cost competition, scope, focus/market niche, customer intimacy). Select a business strategy that you feel best matches your startup’s value proposition and discuss why.
Part 3: Review section 3.6 (pg 218) of the textbook and discuss the various mobile options (mobile Web site, mobile Web app, native app, hybrid app) in relation to your proposal. Select one option that best suits your start-up and justify that choice. Note that a choice of none is also acceptable as long as it can be justified.
Collate the above sections into a single, cohesive proposal, Each section should be between 1-2 pages, with the entire document between 4-5 pages. The document must also contain a conclusion.
Organize your proposal in the following sections:
Introduction – Brief overview of the startup and the proposal.
Individual sections – Market Scan, Business Strategies, Mobile Options.
Conclusion – Summarize the relevant conclusions of the proposal.
Resources – List the sources researched for this proposal. Ensure that the resources are also properly cited in the body of the work.
Link to textbook: https://marketingwinner.cl/wp-content/uploads/2018/08/E-commerce_2016-_Business_Technology_Society_12-E_Global_Edition.pdf
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