Electronic Commerce Systems

Please read the Akamai Technologies case study from the text book at the end of chapter 3 . Write a one page minimum summary offering your thoughts. Observe APA Style and rules. Title page, body, and references.

3.7 Case Study Akamai Technologies: Attempting to Keep Supply Ahead of Demand
The graph traces the annual global internet traffic in exabytes over the years.
Figure 3.20 The Growth of Internet Traffic

Don't use plagiarized sources. Get Your Custom Essay on
Electronic Commerce Systems
Get an essay WRITTEN FOR YOU FOR YOU, Plagiarism free, and by an EXPERT!
Order Essay

In 2015, the amount of Internet traffic generated by YouTube alone is greater than the amount of traffic on the entire Internet in 2000. Because of video streaming and the explosion in mobile devices demanding high-bandwidth applications, Internet traffic has increased over 500% since 2010 and is predicted to nearly triple over the next 5 years (see Figure 3.20). Internet video is now a majority of Internet traffic and will reach 80% by 2019, according to Cisco. Experts call services like YouTube, Netflix, and high definition streaming video “net bombs” because they threaten the effective operation of the Internet. Mobile platform traffic is growing at nearly 70% and will soon push cellular networks and the Internet to their capacities. Cisco estimates that annual global Internet traffic will be around 2 zettabytes in 2019: that’s 2,000 exabytes, or, in other words, 20 with 19 zeroes behind it!

Analysts differ on how fast Internet capacity is growing. Large telecommunication companies argue that demand will soon overwhelm capacity, while other experts argue that Internet bandwidth can double every year for a very long time and easily keep up with demand. Perhaps they’re both right: Internet capacity can expand to keep up with demand if sufficient capital is invested in backbone and local networks. That’s a big “if.” As a result, and in order to raise revenue, many large ISPs have bandwidth caps that require heavy users of video to pay more for their Internet service. More charges based on usage are in the pipeline.

In today’s broadband environment, the threshold of patience is very low. Increased video and audio customer expectations are bad news for anyone seeking to use the Web for delivery of high-quality multimedia content and high definition video. Akamai is one of the Web’s major helpers, and an overwhelming majority of the Web’s top companies use Akamai’s services to speed the delivery of content. Akamai serves more than 25 terabits of Web traffic per second.

Slow-loading Web pages and Web content sometimes result from poor design, but more often than not, the problem stems from the underlying infrastructure of the Internet. The Internet is a collection of networks that has to pass information from one network to another. Sometimes the handoff is not smooth. Every 1,500-byte packet of information sent over the Internet must be verified by the receiving server and an acknowledgment sent to the sender. This slows down not only the distribution of content such as music, but also slows down interactive requests, such as purchases, that require the client computer to interact with an online shopping cart. Moreover, each packet may go through many different servers on its way to its final destination, multiplying by several orders of magnitude the number of acknowledgments required to move a packet from New York to San Francisco. The Internet today spends much of its time and capacity verifying packets, contributing to a problem called “latency” or delay. For this reason, a single e-mail with a 1-megabyte attached PDF file can create more than 50 megabytes of Internet traffic and data storage on servers, client hard drives, and network backup drives.

Akamai Technologies was founded by Tom Leighton, an MIT professor of applied mathematics, and Daniel Lewin, an MIT grad student, with the idea of expediting Internet traffic to overcome these limitations. Lewin’s master’s thesis was the theoretical starting point for the company. It described storing copies of Web content such as pictures or video clips at many different locations around the Internet so that one could always retrieve a nearby copy, making Web pages load faster.

Officially launched in August 1998, Akamai’s current products are based on the Akamai Intelligent Platform, a cloud platform made up of over 200,000 servers in 110 countries within over 1,400 networks around the world, and all within a single network hop of 85% of all Internet users. Akamai software on these servers allows the platform to identify and block security threats and provide comprehensive knowledge of network conditions, as well as instant device-level detection and optimization. Akamai’s site performance products allow customers to move their Web content closer to end users so a user in New York City, for instance, will be served L.L.Bean pages from the New York Metro area Akamai servers, while users of the L.L.Bean site in San Francisco will be served pages from Akamai servers in San Francisco. Akamai has a wide range of large corporate and government clients: 1 out of every 3 global Fortune 500 companies, the top 30 media and entertainment companies, 97 of the top 100 online U.S. retailers, all branches of the U.S. military, all the top Internet portals, all the major U.S. sports leagues, and so on. In 2015, Akamai delivers between 15% and 30% of all Web traffic, and over 2 trillion daily Internet interactions. Other competitors in the content delivery network (CDN) industry include Limelight Networks, Level 3 Communications, and Mirror Image Internet.

Accomplishing this daunting task requires that Akamai monitor the entire Internet, locating potential sluggish areas and devising faster routes for information to travel. Frequently used portions of a client’s Web site, or large video or audio files that would be difficult to send to users quickly, are stored on Akamai’s servers. When a user requests a song or a video file, his or her request is redirected to an Akamai server nearby and the content served from this local server. Akamai’s servers are placed in Tier 1 backbone supplier networks, large ISPs, universities, and other networks. Akamai’s software determines which server is optimum for the user and then transmits the “Akamaized” content locally. Web sites that are “Akamaized” can be delivered anywhere from 4 to 10 times as fast as non-Akamaized content. Akamai has developed a number of other business services based on its Internet savvy, including targeted advertising based on user location and zip code, content security, business intelligence, disaster recovery, on-demand bandwidth and computing capacity during spikes in Internet traffic, storage, global traffic management, and streaming services. Akamai also offers a product called Advertising Decision Solutions, which provides companies with intelligence generated by the Internet’s most accurate and comprehensive knowledge base of Internet network activity. Akamai’s massive server deployment and relationships with networks throughout the world enable optimal collection of geography and bandwidth-sensing information. As a result, Akamai provides a highly accurate knowledge base with worldwide coverage. Customers integrate a simple program into their Web server or application server. This program communicates with the Akamai database to retrieve the very latest information. The Akamai network of servers is constantly mapping the Internet, and at the same time, each company’s software is in continual communication with the Akamai network. The result: data is always current. Advertisers can deliver ads based on country, region, city, market area, area code, county, zip code, connection type, and speed. You can see several interesting visualizations of the Internet that log basic real-time Web activity by visiting the Akamai Web site.

The shift toward cloud computing and the mobile platform as well as the growing popularity of streaming video have provided Akamai with new growth opportunities. As more businesses and business models are moving to the Web, Akamai has seen its client base continue to grow beyond the most powerful Internet retailers and online content providers. In 2014, Akamai made a push to encourage Hollywood studios to use the cloud for feature films. Akamai announced that it was partnering with Aspera, a high-speed file transfer company, to develop the capability to upload and download large video files fast enough for business use, including feature films. Akamai had already developed partnerships with companies that allow movie studios to convert movie files from one format to another as well as to apply DRM protections all in one step. Establishing partnerships with movie studios represents big business for Akamai, with an increasing amount of media consumption taking place on mobile devices through the cloud. To that end, Akamai acquired video streaming optimization start-up Octoshape in 2015, improving its ability to deliver high quality streaming video.

Akamai is also acutely aware of the increase in cybercrime as more traffic migrates to the Internet. Growth in Internet traffic is good news for Akamai, but the company must also now deal with politically motivated cyberattacks, organized crime online, and state-sponsored cyberwarfare. In 2014, Akamai improved its Kona Site Defender tool, which offers a variety of security measures for Akamai clients. The tool protects against Distributed Denial of Service (DDoS) attacks and includes a firewall for Web applications. Akamai also upgraded Site Defender’s Web Application Firewall feature and developed modifications to the tool that make it easier for its users to use. Akamai has continued to acquire security companies in 2014, purchasing Prolexic Technologies, a cloud-based security provider specializing in protecting data centers from DDoS attacks. With so many businesses now dependent on the uninterrupted flow of content over the Internet, Akamai is in a very strong position to sell security services to its customers. In 2015, Akamai partnered with top information security firm Trustwave to cross-sell each other’s services and products, expanding their offerings and reaching even further. They made a similar agreement with China Unicom, a provider of cloud services in the fast-growing Chinese market. Akamai has also moved into areas of the world with less developed broadband infrastructure, such as the Middle East. In 2015, Akamai opened an office in Dubai, hoping to bolster its presence in an area where the adoption rate for broadband is skyrocketing. However, as impressive as Akamai’s operation has become, it may not be nearly enough to cope with the next 5 to 10 years of Internet growth

In 2015, the amount of Internet traffic generated by YouTube alone is greater than the amount of traffic on the entire Internet in 2000. Because of video streaming and the explosion in mobile devices demanding high-bandwidth applications, Internet traffic has increased over 500% since 2010 and is predicted to nearly triple over the next 5 years (see Figure 3.20). Internet video is now a majority of Internet traffic and will reach 80% by 2019, according to Cisco. Experts call services like YouTube, Netflix, and high definition streaming video “net bombs” because they threaten the effective operation of the Internet. Mobile platform traffic is growing at nearly 70% and will soon push cellular networks and the Internet to their capacities. Cisco estimates that annual global Internet traffic will be around 2 zettabytes in 2019: that’s 2,000 exabytes, or, in other words, 20 with 19 zeroes behind it!

Analysts differ on how fast Internet capacity is growing. Large telecommunication companies argue that demand will soon overwhelm capacity, while other experts argue that Internet bandwidth can double every year for a very long time and easily keep up with demand. Perhaps they’re both right: Internet capacity can expand to keep up with demand if sufficient capital is invested in backbone and local networks. That’s a big “if.” As a result, and in order to raise revenue, many large ISPs have bandwidth caps that require heavy users of video to pay more for their Internet service. More charges based on usage are in the pipeline.

In today’s broadband environment, the threshold of patience is very low. Increased video and audio customer expectations are bad news for anyone seeking to use the Web for delivery of high-quality multimedia content and high definition video. Akamai is one of the Web’s major helpers, and an overwhelming majority of the Web’s top companies use Akamai’s services to speed the delivery of content. Akamai serves more than 25 terabits of Web traffic per second.

Slow-loading Web pages and Web content sometimes result from poor design, but more often than not, the problem stems from the underlying infrastructure of the Internet. The Internet is a collection of networks that has to pass information from one network to another. Sometimes the handoff is not smooth. Every 1,500-byte packet of information sent over the Internet must be verified by the receiving server and an acknowledgment sent to the sender. This slows down not only the distribution of content such as music, but also slows down interactive requests, such as purchases, that require the client computer to interact with an online shopping cart. Moreover, each packet may go through many different servers on its way to its final destination, multiplying by several orders of magnitude the number of acknowledgments required to move a packet from New York to San Francisco. The Internet today spends much of its time and capacity verifying packets, contributing to a problem called “latency” or delay. For this reason, a single e-mail with a 1-megabyte attached PDF file can create more than 50 megabytes of Internet traffic and data storage on servers, client hard drives, and network backup drives.

Akamai Technologies was founded by Tom Leighton, an MIT professor of applied mathematics, and Daniel Lewin, an MIT grad student, with the idea of expediting Internet traffic to overcome these limitations. Lewin’s master’s thesis was the theoretical starting point for the company. It described storing copies of Web content such as pictures or video clips at many different locations around the Internet so that one could always retrieve a nearby copy, making Web pages load faster.

Officially launched in August 1998, Akamai’s current products are based on the Akamai Intelligent Platform, a cloud platform made up of over 200,000 servers in 110 countries within over 1,400 networks around the world, and all within a single network hop of 85% of all Internet users. Akamai software on these servers allows the platform to identify and block security threats and provide comprehensive knowledge of network conditions, as well as instant device-level detection and optimization. Akamai’s site performance products allow customers to move their Web content closer to end users so a user in New York City, for instance, will be served L.L.Bean pages from the New York Metro area Akamai servers, while users of the L.L.Bean site in San Francisco will be served pages from Akamai servers in San Francisco. Akamai has a wide range of large corporate and government clients: 1 out of every 3 global Fortune 500 companies, the top 30 media and entertainment companies, 97 of the top 100 online U.S. retailers, all branches of the U.S. military, all the top Internet portals, all the major U.S. sports leagues, and so on. In 2015, Akamai delivers between 15% and 30% of all Web traffic, and over 2 trillion daily Internet interactions. Other competitors in the content delivery network (CDN) industry include Limelight Networks, Level 3 Communications, and Mirror Image Internet.

Accomplishing this daunting task requires that Akamai monitor the entire Internet, locating potential sluggish areas and devising faster routes for information to travel. Frequently used portions of a client’s Web site, or large video or audio files that would be difficult to send to users quickly, are stored on Akamai’s servers. When a user requests a song or a video file, his or her request is redirected to an Akamai server nearby and the content served from this local server. Akamai’s servers are placed in Tier 1 backbone supplier networks, large ISPs, universities, and other networks. Akamai’s software determines which server is optimum for the user and then transmits the “Akamaized” content locally. Web sites that are “Akamaized” can be delivered anywhere from 4 to 10 times as fast as non-Akamaized content. Akamai has developed a number of other business services based on its Internet savvy, including targeted advertising based on user location and zip code, content security, business intelligence, disaster recovery, on-demand bandwidth and computing capacity during spikes in Internet traffic, storage, global traffic management, and streaming services. Akamai also offers a product called Advertising Decision Solutions, which provides companies with intelligence generated by the Internet’s most accurate and comprehensive knowledge base of Internet network activity. Akamai’s massive server deployment and relationships with networks throughout the world enable optimal collection of geography and bandwidth-sensing information. As a result, Akamai provides a highly accurate knowledge base with worldwide coverage. Customers integrate a simple program into their Web server or application server. This program communicates with the Akamai database to retrieve the very latest information. The Akamai network of servers is constantly mapping the Internet, and at the same time, each company’s software is in continual communication with the Akamai network. The result: data is always current. Advertisers can deliver ads based on country, region, city, market area, area code, county, zip code, connection type, and speed. You can see several interesting visualizations of the Internet that log basic real-time Web activity by visiting the Akamai Web site.

The shift toward cloud computing and the mobile platform as well as the growing popularity of streaming video have provided Akamai with new growth opportunities. As more businesses and business models are moving to the Web, Akamai has seen its client base continue to grow beyond the most powerful Internet retailers and online content providers. In 2014, Akamai made a push to encourage Hollywood studios to use the cloud for feature films. Akamai announced that it was partnering with Aspera, a high-speed file transfer company, to develop the capability to upload and download large video files fast enough for business use, including feature films. Akamai had already developed partnerships with companies that allow movie studios to convert movie files from one format to another as well as to apply DRM protections all in one step. Establishing partnerships with movie studios represents big business for Akamai, with an increasing amount of media consumption taking place on mobile devices through the cloud. To that end, Akamai acquired video streaming optimization start-up Octoshape in 2015, improving its ability to deliver high quality streaming video.

Akamai is also acutely aware of the increase in cybercrime as more traffic migrates to the Internet. Growth in Internet traffic is good news for Akamai, but the company must also now deal with politically motivated cyberattacks, organized crime online, and state-sponsored cyberwarfare. In 2014, Akamai improved its Kona Site Defender tool, which offers a variety of security measures for Akamai clients. The tool protects against Distributed Denial of Service (DDoS) attacks and includes a firewall for Web applications. Akamai also upgraded Site Defender’s Web Application Firewall feature and developed modifications to the tool that make it easier for its users to use. Akamai has continued to acquire security companies in 2014, purchasing Prolexic Technologies, a cloud-based security provider specializing in protecting data centers from DDoS attacks. With so many businesses now dependent on the uninterrupted flow of content over the Internet, Akamai is in a very strong position to sell security services to its customers. In 2015, Akamai partnered with top information security firm Trustwave to cross-sell each other’s services and products, expanding their offerings and reaching even further. They made a similar agreement with China Unicom, a provider of cloud services in the fast-growing Chinese market. Akamai has also moved into areas of the world with less developed broadband infrastructure, such as the Middle East. In 2015, Akamai opened an office in Dubai, hoping to bolster its presence in an area where the adoption rate for broadband is skyrocketing. However, as impressive as Akamai’s operation has become, it may not be nearly enough to cope with the next 5 to 10 years of Internet growth

Emergency Homework
Order NOW For A 10% Discount!
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Reviews

Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Reviews

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.